With over 26 years in optical retail, luxury eyewear, and marketing, Anna Ibay brings strategic expertise to independent eye care professionals across the complete eye care ecosystem.
Understanding the 3 O's
Anna's foundation was built early in her career selling Fitovers, a medical product to ophthalmologists. This experience gave her deep insight into the unique needs and workflows of Optometrists, Ophthalmologists, and Opticians—expertise that drives every partnership she builds today.
From Medical Products to Digital Innovation
Anna's experience spans medical device sales, premium eyewear management at Oliver Peoples, Persol, and Alain Mikli, and fashion marketing at Karen Walker, Retrosuperfuture, and Le Specs. She has transformed independent optical practices through boutique renovations, frame display design, and pioneering digital strategies in SEO, Google Profile optimization, and Answer Engine Optimization (AEO). At Alternative Eyewear, she spearheaded pediatric eyewear and myopia management initiatives.
Eye Love Style: Creative Platform for ECPs
In 2019, Anna founded Eye Love Style, transforming it from a bespoke gift concept into a comprehensive marketing and design agency. Eye Love Style bridges ECPs with creative talent, providing expert guidance across branding strategy, graphic design, and social media marketing to help practices stand out in their market. www.eyelovestyle.com
Excited About What's Next
Anna is thrilled to join Optical Near Me as Sales Director, bringing her passion for supporting independent eye care professionals to the next chapter of her career. Her mission remains unchanged: empowering ECPs with the tools, strategies, and partnerships they need to succeed and grow.