How To Have Fun Buying Eyeglasses (Bonus: 4 Easy Steps To Find The Perfect Pair!)
Optical Near ME brings couture eyewear to women that want a better quality of vision.

When was the last time you bought a pair of eyeglasses?

Was it online?

Did you got to a store?

Was it your local eye doctor?

What was the quality of the frame and lens?

Sadly, most eyeglass owners do not know the answer to these questions. A simple miscalculation in measurement can equate to a MAJOR loss of visual acuity (how you see).

We thought it might be helpful to break down how to have fun buying eyeglasses AND to ensure you get the perfect fit!

So let’s talk about customer experience. The last time you made a purchase of anything there were many things that made you feel good or bad about that experience. To expect to have fun when buying eyeglasses is a tall order but it IS POSSIBLE!!! It all comes down to the practice and the boutique. IF they want to give you a fun experience, they CAN!!!

Take our Preferred Optical Near ME Stockton location, for example. Dr.’s Lee and Lee go a LONG WAY in bringing fun into the practice. There is a selfie wall, a wheel of fun and an incredibly fun INSTAGRAM profile you can follow to keep engaged. Dr. Derron Lee is a boss OD. He is not afraid to show his personality.

Dr. Lee and the Midtown Optometry team celebrating life!

The best way today to have fun in buying eyewear AND make your life easier AND stay safe is to have a great online experience to supplement the in store experience. Luckily, Optical Near ME has created an amazing gamified online experience that partners with independent eyecare providers for a winning combination that puts the PATIENT first!

“We wanted to bring the fun of buying eyewear back into the experience,” says Optical Near ME founder Charlene Nichols. After supporting eyecare professionals my entire career and witnessing first hand their passion, I wanted to give them the tools to show the world how amazing they were.”

Optical Near ME has launched several projects this year and is celebrating the launch of their first fully omnichannel experience right in Stockton California!!!! Californians are about to be in for a treat with this exciting new COUTURE experience!

Optical Near ME’s couture emporium offers handmade eyewear with designer lenses.

Optical Near ME’s gamified shopping experience features a virtual try on, fun quizzes to simplify the selection and a revolutionary tool that lets you get fitted for your eyewear right online! There is also an “eye phone” to your local optical shop where you can click to call your local Optical Near ME provider if you need help completing your order. Get your early access here:

Optical Near ME Couture Emporium pledges to deliver the perfect eyewear experience.

Bonus- 4 Steps to buying the perfect pair of gorgeous glasses:

1. Choose the perfect frame:

With a large selection of fabulous frames from around the world, we can show you styles that you have truly never seen before. Enjoy our new virtual try on so you can be bold and try on frames that you may have overlooked in the past. Outrageous style is so much fun and can give you a NEW BADASS BRAND!

Our frame materials range from colorful couture, cotton acetate to Italian-made, 24kt gold plating. The colors are way outside of the box so you will never enter a room unnoticed. With a quality that is built to last, you will understand why our fans become collectors and often have several pair which increase in value since they are all limited edition pieces that are hand made.

Fashion designer Leslie Gilbert wearing a gorgeous couture frame with one of her handmade designs in NY.

2. Choose the perfect lens:

Optical Near ME offers free premium lenses with our exclusive Glarebusters technology with a tech-protect upgrade. This will keep your eyeballs safe from the effects of staring at screens for hours and increase your lens performance when it matters most!

Our new LOL- Love Our Lens technology is unbeatable!!! WARNING: Once you try LOL, you will never use another lens again because you will TRULY Love Our Lens!!!

Without LOL technology- 🙁
With LOL technology 🙂

Our shopper’s assistant will help you to find the perfect lens bundle for your busy lifestyle. Our Optical Near ME lens designers are a phone call away if you need assistance!

3. Choose the perfect fit:

Have you ever purchased a pair of glasses only to find they did not fit perfectly? With our new Automeyes technology, you will never experience that again!!! A patented process that pairs AI with expert optics consultation will ensure you get the perfect position of your lens and frame!!

Want an uber-special experience? Choose our Optical Near ME Bespoke lens upgrade. Now you can go right into our nearest Optical Near ME retailer and get your new frames fit PERFECTLY to your face! *Additional fees apply

4. Choose the perfect experience:

Service is king when buying your eyewear. You deserve to be treated like royalty and whether you are buying online or picking up in one of our boutiques, you will surely get the experience of a lifetime!

We will give you all of the options you need to get YOUR glasses, YOUR way. Some of our customers choose door to door and some choose to ship to a local Optical Near ME location. With our On-Demand inventory, you can choose whatever experience works best for you. This is not a frame OR lens you can easily find. This is different. This is couture. This is Optical Near ME.

Choose a crystal frame for a glamorous look that will glam up your day and pump up your night.

For more information. You can request an early access pass to be notified when an Optical Near ME experience is available in your neighborhood. Can’t wait? Reach out to your local INDEPENDENT eyewear provider and ask them if they are an Optical Near ME provider or interested in becoming one. Optical Near ME locations are listed here:

How to Choose Eyeglass Frames for Your Face

Around the world, over 4 billion people wear glasses.  Thanks to the recent surge in eyeglasses as an accessory, we see more people wearing glasses. Eyeglasses are not only vision aids, but they're also fashion statements.

And as with everything fashionable, some people are naturally able to gravitate towards frames that flatter their looks, while others need some help.

Are you of the latter category and are wondering how to choose eyeglass frames? Then read on! We'll give you a general guide on how to get eyewear that not only is comfortable but also gives you the best vision possible.

Round Faces

Round faces tend to be plumper looking, which isn't necessarily a bad thing! You just have to know which types of frames to pick so you can highlight all your best features.

To offset the roundness of your face, you should stick to glasses that are more angular. That way, you can make your face appear longer than it really is.

On that note, put down the Harry Potter frames. Your face is already round, and with round lenses, it won't do anything for definition and depth.

Round faces require angular frames. Try our virtual frame experience with Optical Near ME

Square Faces

Square faces are similar to round, but you have more angles to work with. You'd expect that the advice for frames would be similar to the section above, but it's actually the opposite!

Because your face is much more angular, don't select frames that are the same. This can make your features seem harsher than they really are.

Instead, soften your features by choosing circular frames. So if you've always wanted a pair of Harry Potter frames, go ahead and try them on!

Try on round frames with our new virtual try on.

Oval Faces

If you have an oval face, it'll be longer in appearance than with round or square faces. This means you have higher cheekbones, as well as narrower forehead and chin.

Because you have more room to work with, you can wear pretty much any type of frame. So if you're a fan of oversized and/or wide frames, you'll most likely be able to pull off the look without obstructing the majority of your face.

On the other hand, you should avoid picking frames that are narrow. Because your face is already narrow, this may add to it, which can make your face seem longer than it really is. 

Oval faces can pull off oversized frames. Try our virtual glasses experience now.

Heart-Shaped Faces

As the name suggests, this face shape means you have a wider forehead and narrower jaw. This means you'll want to draw attention away from your forehead so it's more balanced out.

Generally, round or oval-shaped lenses will work great for heart-shaped faces. To get that balance you desire, consider frames that are just a tad bigger than your forehead so all the attention isn't in the top third of your head.

Heart framed face? Try round or oval frames now.

Diamond-Shaped Faces

Not too many people have this face shape, so if this is yours, it may be even more difficult selecting eyeglass frames. With diamond-shaped faces, people have angled, full cheekbones and narrow foreheads and jaws.

While angled, full cheekbones are attractive, you'll want to soften them a bit with your frame choice. You can do this with oval or cat-eye frames. Detailing on them can also help balance out your cheekbones.

Thankfully we work with a network of opticians that now offer bespoke options. This means you can custom design a frame that fits your unique facial features and have it manufactured on demand.

Try our bespoke options and get a frame that is perfect for you.

Use Virtual Tools to "Try out" Frames

The above tips we've given you are a very basic and general guide to choosing eyeglass frames. As you may know, we all have our unique looks, so even if you and your friend both have oval faces, one frame may look fantastic on one of you and terrible on the other.

A good way to get a basic idea of what works and what doesn't for you is to use virtual tools. For example, we at Optical Near Me have a virtual frame try on. This allows you to upload your photo, "try on" frames, and save your favorite ones.

Give it a try now….coming to an Optical Near YOU!

See a Professional Optician

Once you've figured out which type of frames may look good on you, you need to then consult with a professional optician. This is vital for a few reasons.

First of all, virtual tools may be a great help, but the fact is, you're only getting a 2D or simulated 3D opinion. Also, the frame may "fit" virtually but the actual dimensions may be quite different. Once you try on frames for real, you'll get to feel how they rest on your nose and ears, and how heavy they may be. Also, the frames may look slightly different in real life, which can quickly make your top favorite slide down a few ranks.

There are also many materials used in frame manufacturing. The lower the cost of the frame, the lower the quality of the material. Some cheaper, acetate frames, for instance, are bulky and heavy. Meanwhile, a premium titanium material can feel light as air.

Also, an optician will help you get the perfect fit. Petite, wider, and ethnic faces have special requirements that a professional optician can address to ensure you're happy with the frame and lenses you choose. They can offer assistance in getting maximum comfort and assure you're getting the right use of your lenses.

Professional Opticians can expertly adjust your frame; a professional adjustment of just a few millimeters can make all the difference. So if you highly favor a frame but they feel slightly uncomfortable, an optician can usually help you or recommend something ideal for your unique needs. 

Know-How to Choose Eyeglass Frames That Are Right for You

Now you know the basics on how to choose eyeglass frames that are right for you. As you do your research, remember, online tools can only do so much for you.

While you can order frames online, you won't have the expertise of a professional optician to help fit your glasses. Your eyesight is extremely important, and you only get one set of eyes in your lifetime. So spend a little extra time and money to ensure you not only look good but that also that your eyes are well taken care of. 

The perfect fit is out there for you, but this can only be achieved through the help of a professional optician, so make sure you visit your local optician before purchasing frames.

Ready to find an optician near you? Then use our search function now!

Published with StoryChief

4 Reasons Independent Eye Care Professionals Will Rule the Industry This Decade
Retro sunglasses :Girl with rainbow sunglasses

One of the biggest problems faced by customers looking for eye care professionals is the lack of one on one service that big box stores are infamous for. These stores are looking to push products without giving the care and service that customers require to be satisfied with their end purchase. With undertrained and inexperienced staff, these big companies don’t focus on vision care; they care about making their sale, thus, starting an epidemic of shortcut service and poor quality eye treatments.

Independent eye care professionals provide everything that big retailers are often missing. Being experts in their field, they give customers and their families what they are looking for in terms of service and care. These types of care providers are usually established in their field and can provide customers with expert advice and customer service unmatched by that given by big box stores. Now, with the use of omnichannel tactics, these professionals can reach their customers as simply as big retailers making them come up in the industry.

Here are four reasons why we believe that independent eye care professionals will rule the industry this decade with the help of omnichannel tactics:

Value Proposition

Independent eye care professionals have the unique opportunity to promise their customers personalized and expert visual care. They can do this because independent optical stores are a lot smaller than big retail stores that don’t specialize in optical care, but rather try to sell as many products as they can. The professionals that open these locations for their communities are experts in their fields who receive formal training to be able to provide the proper care their customers require. In comparison, retailers do not rely on giving the best visual care but selling the product itself.

With the use of omnichannel platforms, independent opticians can put forth their value proposition to their customers, as well as encourage them to visit the brick-and-mortar store to make good on their promise of better care and personalized service.

Shop Local Awareness

Independent eye care professionals connect more with their customers because they are giving their services through a local, neighborhood store, which is a lot more accessible and comfortable for potential customers from the surrounding community. They can offer what generic big box stores cannot, in the sense that they provide a connection for customers to their community. C0ustomers can help build up a local business that can become an anchor for their local community and neighborhood.

These local stores are also a lot more accessible for customers; big box stores are usually in busier areas where they can get the most foot traffic. This means customers might have to commute for long periods of time before reaching them. Independent eye care professionals set up their businesses in their local neighborhoods, making it much easier for their customers to reach them.

Another benefit of local shops is that the eye care professionals can build relationships with their customers. Big box stores often have multiple staff members who take up the same position, and so many customers that they cannot build that one on one relationship even with regular customers. It is much easier for independent professionals to create that bond.


As independent eye care professionals, these individuals have the opportunity to join larger communities of other care providers, such as themselves. What this means is that they can potentially collaborate with other independent eye care professionals and brands to bring customers the best possible products and service. By joining a larger community of like-minded professionals, independent eye care professionals can gain knowledge of experience from their community members and learn from them to put forth the best for their customers.

By joining these communities, these professionals also get access to bigger brands and markets globally, which means they can offer a wider range of products to their customers even from their locality. Omnichannel marketing sites like opticalnearME provide a platform where independent eye care providers can get access to the largest network of eye care professionals in the world.

Customer Experience

Customer experience is one of the most important factors independent eye care professionals will become the leaders in their field. Not only do they hold the experience and expertise within the profession, but they can provide that personalized one on one experience that customers want when they walk into a store.

Independent eye care professionals, unlike big retail store staff, are more likely to have the time to provide their customers with the service they need, since they don’t have to deal with the flocks of people that enter big box stores. They have the authority on their product since they are focused on it; they don’t have to have the knowledge of the thousands of other products being sold in the store. This also builds a certain trust between the customer and the professional.

The size of independent eye care stores alone helps the professionals give more personal attention to their customers rather than relying on them to find what they need on their own. They also provide much more accurate and quality vision care compared to their big retail counterparts; the customer leaves satisfied knowing that they are receiving the best care possible.

Independent eye care professionals are gaining popularity with their customers for many more reasons than the ones we have listed above. They provide a unique and specialized service to their customers with expert knowledge on the matter. We are ready to say goodbye to big box eye care and hello to smaller, independent eye care stores!

If you are an independent eye care professional looking to join the omnichannel marketing community, click here to get started!

Published with StoryChief

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